- Format: Paperback
- ISBN: 978-0-7190-5265-1
- Pages: 304
- Publisher: Manchester University Press
- Price: £18.99
- Published Date: September 2015
- BIC Category: Modern History, Society & social sciences / Gender studies: women, Humanities / Social & cultural history, History, Social & cultural history, SOCIAL SCIENCE / Women's Studies, HISTORY / Social History
- Series: Studies in Popular Culture
Given recent media coverage of women's drinking habits, it is surprising that a topic of such interest has not produced a comprehensive examination. This book provides not just a survey spanning a century of momentous change, but integrates diverse sources with concepts to offer a new understanding of the changing nature of women's drinking patterns. It challenges traditional assumptions and offers original interpretations about the diverse factors influencing women's consumption of alcohol, including advertising, moral panics, sexism, legislative initiatives, employment, age, ethnicity, technology, new drinking venues and marketing strategies.
What most influenced how women transformed their consumption of alcohol? What beverages did they drink? To what extent did women themselves act as agents of change? These and other questions serve as the basis for analysing women's drinking patterns from a social and cultural perspective. Close attention is also paid to the image of drinking projected in advertising, the mass media and films.
Although some useful articles have been written about women drinking in public places, this book by historian David Gutzke is a welcome addition to the rather limited historiography.
... provides a good synthesis of a wide variety of sources, and Gutzke shows sensitivity for the inner workings of cultural processes. To scholars of either gender or food and drink history, the book should prove a very useful addition to the existing literature., Jon Verriet, Vrije Universiteit Brussel, Tijdschrift voor Sociale en Economische Geschiedenis 11/3 (2014): 194-196, 7 February 2015
'Women Drinking Out in Britain offers a carefully researched and for the most part convincingly argued account of how the alcohol industry has responded to women as customers. Gutzke's efforts to address the post-war period, so far largely neglected by historians of women and alcohol, make it a particularly valuable and timely contribution, as does his attention to the striking similarities between drunkenness in Edwardian England and present-day patterns of 'binge drinking'. He impressively crafts a background against which researchers can begin to bring in the voices, understandings and experiences of the women who have lived through and navigated some of the changes described.'
Laura Fenton, University of Manchester, Women's History Review, 2016
'Both for the context it provides for local research and for its detailed and readable account of a key area of social history, this book is warmly recommended.'
Paul Jennings, Local Historian 47, No. 2, April 2017
'Riding a rising tide of recent research on women in alcohol history, David Gutzke's Women Drinking Out provides an expansive, innovative and occasionally provocative overview of female public drinking (and the lack thereof) across the twentieth century. Exhaustively researched and passionately written, it attempts to both re-evaluate women's role in pubs in the first half of the twentieth century and provide a historical perspective on female disillusionment with traditional drinking venues from the 1950s onwards.'
Richard Robinson, University of Helsinki, Social History of Alcohol and Drugs, Vol. 29, 2015
1. From the boozer to the improved public house
2. Women, war and drinking
3. Selling women
4. Bikinis, boots and booze
5. The more things change, the more (some) things remain the same
6. Drinking habits of their own
7. Wooing women
8. New money, new ideas, new women
9. A youth subculture of drinking
10. Yesterday's reforms, today's bingeing
11. Folk devils and moral panics: youth and women across a century of censure
David W. Gutzke is Professor of Modern British History at Missouri State University