The politics of modernisation and manipulation

By Timothy Heppell



  • eBook

Book Information

  • Format: Hardcover
  • ISBN: 978-0-7190-9645-7
  • Pages: 192
  • Publisher: Manchester University Press
  • Price: £80.00
  • Published Date: November 2019
  • BIC Category: Politics, British Politics, United Kingdom, Great Britain, Politics & government, Political science & theory, Biography: historical, political & military, POLITICAL SCIENCE / Comparative Politics, HISTORY / Europe / Great Britain, POLITICAL SCIENCE / Political Process / Leadership, BIOGRAPHY & AUTOBIOGRAPHY / Political, POLITICAL SCIENCE / History & Theory, Society & social sciences / Comparative politics, Humanities / British & Irish history, United Kingdom, Great Britain, Society & social sciences / Political science & theory, Biography & True Stories / Biography: historical, political & military, Society & social sciences / Politics & government
  • Series: New Perspectives on the Right


This book provides a new and distinctive interpretation of the political strategy of Prime Minister David Cameron via the themes of political modernisation and political manipulation. In terms of modernisation, the book will examine how Cameron attempted to detoxify the negative image of the Conservatives; how he sought to delegitimise Labour as a party of government by deflecting the blame on austerity onto the legacy of Labour in office, and how he used the Big Society narrative as a means of reducing the perceived responsibilities of the state. In terms of manipulation, the book will evaluate Cameronism in relation to the exploitation of their coalition partners the Liberal Democrats, alongside examining the referendums on electoral reform and Scottish independence. The book will examine the end of Cameronism, and why he offered and then lost the referendum on continued European Union membership.


'In his admirably objective study, drawing on compendious reading of relevant sources, Heppell demonstrates that while Cameron's attempts to 'de-toxify' his party are important to his legacy, it is equally profitable to regard him as a manipulator of the broader political landscape. . This is a very useful corrective to the previous literature on Cameron. . Heppell maintains an admirable tone of objectivity in a survey which demonstrates compendious reading of relevant sources.'
Mark Garnett, LSE Review of Books


List of tables
1 Introduction
2 The politics of detoxification: Restyling and reconstructing Conservatism
3 The politics of delegitimisation: Critiquing New Labour and post-New Labour
4 The politics of depoliticisation: The Big Society narrative
5 Controlling the coalition agenda: Marginalising the Liberal Democrats
6 Political binding: The legislative exploitation of the Liberal Democrats
7 Managing political dimensions: The rise of multi-party politics
8 Conclusion


Timothy Heppell is Associate Professor of British Politics at the University of Leeds

Sign up to our newsletter
and receive 30% off all future book orders


Your cart is empty.

Select your shipping destination to estimate postage costs

(Based on standard shipping costs)

Final cost calculated on checkout
Promotional codes can be added on Checkout