Based on interviews with WWF representatives and other experts, this book explores WWF's approach to engagement in the Circumpolar North. It argues that the foundation of WWF's success in circumpolar engagement is based on four inter-related pillars: legacy, networks, scientific research and communication style. The book argues that WWF has made remarkable strides to distinguish itself in Arctic and northern engagement through its Global Arctic Programme and national organisations and associated offices in the Arctic states. However, WWF's work and successes are illustrative of the need for environmental and animal rights organisations to adopt a long-term strategy that show commitment to helping in the Arctic and North which factor in the needs and desires of northerners if they want their work to resonate and be welcomed by key northern audiences.

Reviews

'WWF will be of interest to students of environmental governance, political scientists, and other disciplines, and importantly to ENGOs themselves. Because of the size of WWF parts of the book will be of value to a general environmental audience although the writing caters to specialists, including in its use of terms that seem essential to certain styles of analysis: one "situates," "signals," "triangulates, and "unpacks" in "decision-making spaces.'
Joseph DiMento, H-Environment (July 2023)

Introduction
1 NGOs in the North: concerns, challenges and audiences
2 Legacy: the burdens and benefits of the WWF brand
3 Networks: roots for success or reputational liability
4 Leading with science: WWF and scientific engagement
5 Getting your point across: the WWF communication style
6 Perceptions of the WWF in the Arctic
Conclusion
Index

Author

Danita Catherine Burke is a Fellow of the JR Smallwood Foundation at the Center for War Studies and Department of Political Science and Public Management, University of Southern Denmark