- Format: Hardcover
- ISBN: 978-9-1983-7683-8
- Pages: 208
- Price: £25.00
- Published Date: September 2019
- Series: Lund University Press
This book illuminates the personal experience of being at the centre of a media scandal. It applies ethnological perspectives to empirical materials from a Swedish context to highlight the existential level of the phenomenon. How does it feel to be exposed through scandalisation? How does such an experience affect a person's everyday life? These are the urgent and fascinating questions that the book addresses. It also highlights the fusion between face-to-face communication and traditional news media. Gossip and rumour must be included in the idea of the media system for us to be able to understand the power of a media scandal, a finding leads to a critique of earlier research.
An electronic version of this book is available under a creative commons licence: manchesteropenhive.com/view/9789198376845/9789198376845.xml
'In a world of social-media gossip and rumours, this book takes a refreshingly new and ethnographic approach to media scandals, focusing on the experiences of the hunted. We get a fascinating analysis of how everyday life and media are intertwined and how emotional reactions and moral issues are handled. Mia-Marie Hammarlin's book is not only a great read, it breaks new ground in terms of both methods and theory.'
Orvar Löfgren, Professor Emeritus, Lund University
1 In the middle of the media storm
2 Gossip, rumour, and scandals
3 Floorball Dad
4 The journalists and the rabbits
Mia-Marie Hammarlin is a Reader in Ethnology and a Senior Lecturer in Media and Communication Studies at Lund University