Living with scandal, rumour, and gossip

By Mia-Marie Hammarlin

Hardcover -
  • Price: £25.00
  • ISBN: 9789198376838
  • Publish Date: Sep 2019
  • Publisher: Lund University Press
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    Book Information

    • Format: Hardcover
    • ISBN: 978-9-1983-7683-8
    • Pages: 208
    • Price: £25.00
    • Published Date: September 2019
    • Series: Lund University Press


    This book illuminates the personal experience of being at the centre of a media scandal. It applies ethnological perspectives to empirical materials from a Swedish context to highlight the existential level of the phenomenon. How does it feel to be exposed through scandalisation? How does such an experience affect a person's everyday life? These are the urgent and fascinating questions that the book addresses. It also highlights the fusion between face-to-face communication and traditional news media. Gossip and rumour must be included in the idea of the media system for us to be able to understand the power of a media scandal, a finding leads to a critique of earlier research.

    An electronic version of this book is available under a creative commons licence:


    'In a world of social-media gossip and rumours, this book takes a refreshingly new and ethnographic approach to media scandals, focusing on the experiences of the hunted. We get a fascinating analysis of how everyday life and media are intertwined and how emotional reactions and moral issues are handled. Mia-Marie Hammarlin's book is not only a great read, it breaks new ground in terms of both methods and theory.'
    Orvar Löfgren, Professor Emeritus, Lund University


    1 In the middle of the media storm
    2 Gossip, rumour, and scandals
    3 Floorball Dad
    4 The journalists and the rabbits
    Concluding words


    Mia-Marie Hammarlin is a Reader in Ethnology and a Senior Lecturer in Media and Communication Studies at Lund University


    By Mia-Marie Hammarlin

    Hardcover £25.00 / $36.95

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