The social art of influence

By Mikael Klintman

Hardcover -
  • Price: £20.00
  • ISBN: 9781526170415
  • Publish Date: Feb 2025
  • Publisher: Manchester University Press
  • Pre-Order £20.00

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    Book Information

    • Format: Hardcover
    • ISBN: 978-1-5261-7041-5
    • Pages: 256
    • Price: £20.00
    • Published Date: February 2025


    A smart, incisive toolkit for understanding how the framing of information influences the way we see the world.

    In today's chaotic media landscape, working out who and what to believe is a daunting task. Lies and misinformation are only part of the problem - often the way a story is presented has just as much effect on us as what the story is.

    In Framing, sociologist Mikael Klintman offers a cutting-edge toolkit for exposing and analysing the rhetoric that saturates our everyday lives. Combining insights from the social sciences, economics and evolutionary biology, he lays out a four-part approach to understanding how information is 'framed' for us, built around the key elements of texture, temperature, position and size.

    Demonstrating this approach through an array of real-world examples, from climate change denial to the subtle messaging of caviar ads, Klintman reveals how canny communicators mislead us without relying on overt deception. At the same time, he probes the deeper evolutionary and cultural roots of our susceptibility to frames.


    'In this sharp and entertaining book, Mikael Klintman exposes how the framing of arguments can influence us to accept or reject them, regardless of the basic facts. Packed with fascinating examples, this is a crucial guide for navigating the increasingly confusing information landscape of the twenty-first century.'
    Jonah Berger, author of Magic Words: What to Say to Get Your Way


    1 Perspectives on framing
    Part I: Making bad seem good - and other frame texturing
    2 Why is our frame smooth and theirs so often rough?
    3 Sanctifying sinners and sinnifying saints
    4 The allure of rough
    Part II: Making hot what's not - and other frame tempering
    5 Temperament tricks
    6 How timing is of the essence
    7 Metaphors as frame thermostats
    Part III: Making meanings move - frame positioning
    8 Up-down positioning: reading on or between the lines
    9 Sideways positioning: what is the matter?
    Part IV: Making boundaries bend - frame sizing
    10 Roots to social elasticity
    11 Metaframing: from difference to higher sameness
    12 Questions, answers and discussion


    Mikael Klintman is a Professor of Sociology at the University of Lund and a former Wallenberg Fellow of Environment and Sustainability at Massachusetts Institute of Technology. He is the author of several books, most recently Knowledge Resistance: How We Avoid Insight from Others (2019). His work has been featured in the Times, the Times Literary Supplement and on BBC Radio 4's Thinking Allowed.


    By Mikael Klintman

    Hardcover £20.00 / $29.95

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